Lloyds Banking Group are proud to partner with Mental Health UK. Our goal is to encourage more people to feel comfortable speaking about their mental health. This is something we champion internally too, ensuring that our colleagues feel comfortable speaking up about their own mental health and seeking the right support.
1 in 4 people will experience a mental health problem each year in the UK. Although mental health problems can be difficult to spot, it doesn’t make them any less significant than a physical health issue.
Our joint campaign #GetTheInsideOut saw the launch of a new TV advertising campaign on Channel 4 to encourage people to feel comfortable speaking about mental health and to inspire those living with a condition to speak up and #GetTheInsideOut.
The adverts feature Lloyds Banking Group colleagues, members of the public and celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability.
Lloyds Bank conducted research* with Mental Health UK and found that 67% of people in Britain feel society is more comfortable talking about mental health conditions now compared to 5 years ago. However, 3 in 4 still believe there is a significant stigma attached to people with mental health conditions, and nearly a quarter are still uncomfortable talking about mental health with a friend or family member.
This is why we’re working with Mental Health UK to help normalise these conversations, as we believe that ending the culture of silence will make it easier for us all to offer the right support to the people around us who need it.
“Too many people living with a mental health problem feel isolated and misunderstood. Yet we all have mental health so the more we talk and listen, the easier it becomes for everyone. This campaign will help get mental health out in the open, where it belongs”, Brian Dow, Managing Director of Mental Health UK.
If you have a concern about your own mental health, or the mental health of someone you know, there are lots of places you can go for confidential help and support. Visit Mental Health UK, or Time to Change for further information.
*Our research was conducted with YouGov. The total sample size was 2019 adults. Fieldwork was undertaken between 16th – 17th January 2018. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). YouGov is a member of the British Polling Council.