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Our purpose is to help Britain prosper. We have served Britain through our products and services for more than 250 years, across every community, and millions of households.

Our success is interwoven with the UK's prosperity and we aim to help Britain prosper by operating as a responsible, sustainable and inclusive Group. This underpins our purpose and the way we deliver our strategy.

Our approach to responsible business ensures that colleagues are equipped to make the right decisions supported by our values-based culture and the way we embed responsible business in our policies, processes and training.

Our Helping Britain Prosper plan

Addressing some of the social, economic and environmental challenges facing the UK is the foundation of our Helping Britain Prosper plan.

The plan takes us beyond business as usual, uniting the Group behind an inspiring set of objectives. Launched in 2014 and reviewed annually, the plan focuses on the areas where we believe we can make the biggest difference.

We serve more than 26 million customers and over a million businesses, but we want to go beyond business as usual and help address the social, economic and environmental issues that matter most to Britain – environmental sustainability, finding a home, saving for later life, supporting businesses, building digital skills, championing diversity, tackling social disadvantage.

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Find out more about our purpose on our Group website

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