Halifax says 'thank you'

The Halifax TV campaign moves into the next phase as a second new advert airs today.

This time, radio station colleagues (Paul Cockerill of Harrogate, Celiena Boochoon from Stoke Newington and Sheffield RCC's Carl Maloney) are sending a big thank you to existing Reward Current Account customers in the shape of their monthly £5 reward.

"The new advert shows that Halifax really does reward its customers," says Steve Griffiths, Halifax Director of Brand and Customer Marketing. "It highlights the fact that our Reward Current Account customers get a £5 thank you from us each and every month, a message we're sure many people who bank with competitors will find appealing."
To maximise its impact, the TV advert will run for one week at the end of each month to coincide with the time when Reward Current Account customers across the country are receiving their £5. A new 'Thank you' press advert also debuts on 1 February.